Play is critical to all aspects of childhood development and yet kids who live in disadvantaged neighborhoods often face many barriers. Safety issues, lack of access to places to play, and a deficit of free time with parents and other caregivers are some of the factors that prevent kids from playing. James Siegal, President of national non-profit KaBOOM! will explore how designing cities with kids in mind – at the playground and beyond – is a competitive advantage for cities that not only benefits kids, but also makes communities more livable for all of us.